Fragment from This Is Not A Game A Guide to Alternate Reality Gaming by Dave Szulborski (2005) “The immersive fallacy is the idea that the pleasure of media experience lies in its ability to sensually transport the participant into an illusory, simulated reality. According to the immersive fallac

Fragments from "Immersion vs. Interactivity: Virtual Reality and Literary Theory" by Maria-Laure Ryan /1994 ...While "computer generated" accounts for the virtual character of the data, "immersive" and "interactive" explain what makes the computer-assisted experience an experience of reality. To